Apples fun and smart devices were unveiled by the late Steve Jobs on 9th January 2007. Describing the devices as a “widescreen iPod with touch controls, a revolutionary mobile phone and breakthrough internet communications device”.
Since then we have seen 15 different iterations of the handsets which triggered the launch of further devices such as the Apple Watch and the iPad tablet.
Whilst Apple isn’t the first manufacturer to release smartphones they are considered to be the major driver for bringing these devices to a mass market. Blackberry and Nokia were seen to be slow with limited apps but when the iPhone arrived it was the total opposite, offering a wider selection of apps and a better experience.
eMarketer principal analyst Cathy Boyle said: “Two aspects of the iPhone have dramatically changed the way people live. For millions of people worldwide the iPhone is about the camera and internet. Having the access to the internet within arm’s reach at all times has changed the way people consume media, buy products and communicate.
The camera alone has made communication far more visual, as people share millions of pictures and videos via SMS, social network and messaging apps. The camera has also empowered every iPhone owner to become a content creator”.
At the time of the iPhone release Apples strap line has always been “This is only the beginning” which remains the same today. There are more than 2 million apps resulting to around £23 billion spent last year. It’s hard to think of another platform having made such an impact in terms of changing consumer’s behaviour and providing new possibilities to interact with customers.