24th October 2018

Instagram is used more than Snapchat

Summary

Instagram has overtaken Snapchat as the most used social media app among US teens according to a survey.

Snapchat was picked as the "favourite social platform" by 46% of those questioned, while Instagram was chosen by 32%.

The report indicates that 85% of participants used Instagram at least once a month compared with an equivalent figure of 84% for Snapchat.

But rankings were reversed when the teens were asked which they preferred.

Snapchat was picked as the “favourite social platform” by 46% of those questioned, while Instagram was chosen by 32%.

That figure may offer some reassurance to Evan Spiegel and other chiefs at parent firm Snap that their efforts to address a backlash against an unpopular redesign are working.

But it is the engagement figure that has dominated headlines, and threatens to feed a narrative that Snapchat is on the decline. For full story click here.

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