The worlds most valuable company plans to launch three new phones soon that keep the edge-to-edge screen design of last year, according to sources. The devices will boast a wider range of price, features and sizes to increase their appeal.
However none of the the three iPhones will be completely new designs like the iPhone X was last year. Some insiders are labeling the launch as an "S year" a designation the company has given new handsets that retain previous designs and new internal features. The company is planning more significant changes for next year.
The upcoming phones planned to be unveiled in September so the company is adjusting its strategy. Apples goals these days is to steadily raise average prices while expanding the total number of active devices to support sales of accessories and digital services like streaming music and video's.
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